Tamron has announced the presentation by the Technical Image Press Association (TIPA) of its TIPA Award 2025 to two lenses: 50-300mm F/4.5-6.3 Di III VC VXD (Model A069) for Best Superzoom Lens" and 90mm F/2.8 Di III MACRO VXD (Model F072) for "Best Macro Lens". Tamron has been honoured with TIPA Awards for twelve consecutive years.

What are the TIPA Awards?
TIPA World Awards both recognize and honour industry companies and their products and serve as an important benchmark and guide for consumers in making their purchasing decisions. In a recent readers survey conducted by an independent research firm, for example, well over 65% of member magazine readers know the award as one that recognizes excellence in the photo industry.

Excerpt from the Award Citation of the TIPA Jury for Best Superzoom Lens
The Tamron 50-300mm F/4.5-6.3 Di III VC VXD is a compact, lightweight telephoto zoom for full-frame mirrorless cameras. Covering a versatile 50-300mm range, it’s ideal for portraits, wildlife and travel. Its VXD motor ensures fast, precise autofocus, while VC (Vibration Compensation) keeps handheld shots sharp. The lens excels at close-ups, offering a minimum focus distance of just 22 cm at 50mm and a 1:2 magnification ratio - delivering impressive half-macro capability. It features a 67mm filter size and a USB-C port supporting Tamron Lens Utility for function customisation and firmware updates. On APS-C cameras, it achieves a powerful 75-450mm equivalent, making it an all-round performer.

Excerpt from the Award Citation of the TIPA Jury for Best Macro Lens
The Tamron 90mm F/2.8 Di III MACRO VXD is a high-performance macro lens with true 1:1 magnification, outstanding sharpness and smooth bokeh. Its fast, quiet VXD autofocus ensures precision for macro, portraits and more. With approximately 82 mm working distance at full magnification, it's perfect for photographing insects and copying fine details of old films and photo prints. The fast F/2.8 aperture excels in low light and creative isolation. Compact and moisture-resistant, it balances portability with professional-level performance. The USB-C port allows use of Tamron Lens Utility for function customisation and firmware updates. Ideal for nature, studio, or everyday shooting, this lens offers versatility and clarity for demanding creators.